I'll be discussing a topic on Technical SEO: duplicate content how to find and fix for the first meeting of our milwaukee seo club .
I'll first discuss ways to fix duplicate content. At the end I'll show you some examples of duplicate content.
What is duplicate content?
Generally this is put into to categories: exact duplicate content, and similar content.
Cross domain duplicate content:This type happens when separate sites have the same or similar text.
Same domain duplicate content:This happens when websites that create duplicate content within their own website.
When duplicate content is an issue websites suffer rankings and search engines provide less relevant results.
How do you fix duplicate content?
A 301 Redirect is a permanent redirect passes between 90-99% of link juice to a new or updated page.
Title tags are the main text that describes a topic of your page. It is one of the most important on-page SEO elements. If your CMS creates duplicate title tags, how are search engines going to know if you content is relevant.
Understanding your CMS and how it creates urls, and alternitive pages such as mobile, print, or catogorized results.
Webmaster tools setting a preferred domain.
[caption id="attachment_71" align="alignleft" width="300"] Webmaster Tools Setting a Perfered domain[/caption]
The rel="canonical" tag is a similar to a 301 redirect. The main difference is search engines are not going index the duplicate content page. Only the canonical url will show in the results page. Other sites that linking to duplicate content page will be counted as if it was linking to the main url.
As much as I would love to get into a deep Technical SEO discussion, I'm going to keep it basic. I'm going to encourage lots of collaboration & discussion, let people mingle and ask their specific questions. Over the years I've found this is the best way when it comes to Technical SEO sessions, people come armed with questions and issues they need fixed.