A comprehensive social strategy must be integrated into your overall marketing plan.
Setting up brand profiles on social networks, starting a company blog - they’re all tactics designed to better connect your brand with your audience. Your primary goals in these channels must be to provide great content, interact with your audience and build relationships.
The purpose of Social Media Marketing is to grow and engage your existing network to build strong, meaningful relationships that lead to increased referrals, loyal customers and awareness for the company offerings. After all, the real truth in any sales or marketing model is that people buy from people.
Leverage your network to build engaging relationships that will lead to more sales, higher client retention rates and brand ambassadors for your company, who actively spread the word on your behalf whenever they hear a need.
When examining the decision to invest in social media, it is important to take the first step of the process. Strategy .
[caption id="attachment_248" align="aligncenter" width="300"] social media strategy[/caption]