What does a Social Media Specialist Do?

My friends and family think I play on twitter and facebook for a living. [caption id="attachment_199" align="aligncenter" width="300"]Social Media Expert Social Media Expert[/caption] Let me explain a little bit of my daily duties: I'm in charge with ensuring the success of social media marketing campaigns by expanding our fan base, keeping users engaged, and assisting customers with questions or issues when necessary. Develop social media components, such as Facebook, Twitter, and Pinterest, for new and existing marketing campaigns, creating solutions for corporate success. Use existing company marketing materials and effectively implement them into various social media campaigns. Cultivate new communities, and manage existing communities, on the company’s behalf using media outlets. Coordinate online activity, tracking social media influence measurements, and partnering with departments to ensure proper online messaging and relevancy. Clearly portray benefits, concisely and strategically, related to the use of our product and monitor feedback from current and potential customers.

Social Media Data?

Communicate marketing analytics, including internet trends, site features, and best practices, reporting findings to the Marketing group. Perform web and email data analysis to offer solutions that support the business objective. Ensure consistency of message across multiple networks, and report usage statistics to internal groups.    
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