Tweet itMake sure that no more than 20% of your tweets are self-promotional. The rest should be conversations and promotion of other people’s content. This is good information that can build trust. After you tweet, follow a few people who are interested in the topic Search Twitter for people with bios that include words that are relevant to the topic of the post, then follow them. These people will see your recent tweet at the top of your stream. They’re more likely to follow you since the content is especially relevant to them at that moment.
Tweet with a hashtag…but don’t overdo it. A hashtag can make your tweet more visible, but it also competes with the link to your content. Your current followers may click the hashtag instead of the link! Plus, it looks silly to have four hashtags in a single tweet.
Cross the streamsIf people like it on Facebook (or +1 it in Google+), thank them on Twitter.
Pro Tip: If they share or comment on any network, thank or mention them on another network where they don’t yet follow you. They’re likely to start following on the second network, since they’re already familiar with you. This will increase the number of social connections between you and that person.
Distant future tweetsIf the post is likely to stay relevant or evergreen and is not based on timely research, ephemeral pop-culture references or changing trends, schedule a tweet promoting the post for six months or a year in the future. These are sometimes referred to as “encore” or “from the archives” tweets.
Pro Tip: If you write an event recap email, schedule another tweet to go out when registration opens for the subsequent event, even if it’s 10 months away.