Social Media Connect with relevant people and engage them in conversation. Here's how!

Tweet it

Make sure that no more than 20% of your tweets are self-promotional. The rest should be conversations and promotion of other people’s content. This is good information that can build trust. After you tweet, follow a few people who are interested in the topic Search Twitter for people with bios that include words that are relevant to the topic of the post, then follow them. These people will see your recent tweet at the top of your stream. They’re more likely to follow you since the content is especially relevant to them at that moment.

Tweet with a hashtag

…but don’t overdo it. A hashtag can make your tweet more visible, but it also competes with the link to your content. Your current followers may click the hashtag instead of the link! Plus, it looks silly to have four hashtags in a single tweet.

Cross the streams

If people like it on Facebook (or +1 it in Google+), thank them on Twitter.
Pro Tip: If they share or comment on any network, thank or mention them on another network where they don’t yet follow you. They’re likely to start following on the second network, since they’re already familiar with you. This will increase the number of social connections between you and that person.

Distant future tweets

If the post is likely to stay relevant or evergreen and is not based on timely research, ephemeral pop-culture references or changing trends, schedule a tweet promoting the post for six months or a year in the future. These are sometimes referred to as “encore” or “from the archives” tweets.
Pro Tip: If you write an event recap email, schedule another tweet to go out when registration opens for the subsequent event, even if it’s 10 months away.

Post on Facebook

Make sure there’s an image.

Mystery Tweet

Try a tweet that doesn’t provide a lot of information about the topic, such as “YAY this trick worked!” or “This post is short but was hard to write…” If you don’t reveal too much, people may click just to see what you’re talking about.

Post on Google+

Similar to Facebook: post, make sure the image appears, mention anyone relevant, and stimulate initial engagement. If you have a business page and a personal page, I generally recommend posting it to the business page first, then share it from your personal page.

Update your LinkedIn Status

Share it in LinkedIn Groups If appropriate, share the link within a group with which you are actually engaged. If the group includes some high-value connection, plan ahead and get engaged with them before you publish and promote the content.

Pin it on Pinterest

This works best if you have highly visual content (like an infographic) or an article with a great picture. Use Twitter to test possible email subject linesIf your following is big enough, if you track the clicks from Twitter, and if you schedule multiple tweets to remove time-of-day and day-of-week as variables, you can A/B test two possible email subject lines in Twitter. Whichever tweet gets the most clicks becomes the email subject line. Q&A sites: LinkedIn Answers,, See if anyone is asking questions that your post answers. If so, write a sincere, thoughtful comment and link to your post. Be tactful, not self promotional
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