Beyond the buttons. Is your website socially acceptable?

There’s no doubt that social media is integrated into almost every aspect of marketing. While brands invest so much time and effort into social media initiatives, many miss out on the one of the biggest ways to showcase social authority—the website. Two questions emerge:

  • Want more exposure for your website content?
  • Does your CMS make it easy for readers to share?

In this talk Jess will walk you through what you need to know about integrating social media into your site. She will explain how implementing open graph and twitter cards on a website to control the presentation of your website when it’s shared. Finally she will provide you with real world examples of the good, bad and ugly social integrations.